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G’DAY WORLD PODCAST 173 - An Introduction to SEO

A few days ago I recorded an interview with Tom Petryshen, CEO of Amplify, a company that helps Australia’s top brands increase traffic and sales via search engine optimisation (SEO), paid search marketing (SEM), email, and affiliate marketing. I asked Tom to explain SEO to me in the simplest terms he could. We talk some of the basic things you need to do to make sure your site is being found and ranked by the leading search engines.

If you want to be part of a future episode of G’Day World, you can find the schedule on our Google Calendar.

Of course you can also send me a voicemail HERE and we’ll play it and make fun of you for being too lame to actually come on the show.

This episode of the G’Day World podcast is brought to you by:

wHooiz.com
whooiz

and

My Mum Has Breast Cancer
My Mum Has Breast Cancer

The book aims to assist parents in explaining the breast cancer journey to their children in an informative and entertaining way.

 
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8 Responses to “G’DAY WORLD PODCAST 173 - An Introduction to SEO”

  1. John McGuinness Says:

    HAHAHA I got to the bit in the your podcast Cam where you mention that if you put the term PODCAST in google, TPN is at the top of the 5th page. As of 10:26 hours on 09/12/06, TPN is on the bottom of page 2 (with a bullet)

    youll make number 1 yet :)

    Cheers

    JohnM

  2. Miriam Parkinson Says:

    Really interesting show Cam.

    Particularly interesting to me at the moment because of my project with Nay. We’ll eventually be wanting to boost the project blogs profile so I’ll be having another listen to that once things get going.

  3. Rob Irwin Says:

    Hey man, I was online last night between about 9pm and 10pm… we could have argued all night. Would have been fantastic! Why didn’t ya call? ;)

  4. Cameron Reilly Says:

    Rob - sorry mate, as i posted up on the forum, we had technical issues last night. The version of Skylook i was running wouldn’t work with Skype 3 beta and the Skylook servers were down so I couldn’t get the new version. Come on next week?

  5. Cameron Reilly Says:

    John, according to googlerankings.com we only come in at #28.

  6. Rob Irwin Says:

    We shall see where I am… next Friday is our last work day for the year, so who knows what will happen. I also have someone over from the US for the next three weeks, so entertaining her could see a decrease in online time.

  7. urbaer Says:

    Interesting stuff… from a design (HTML) point of view Boagworld did a good podcast on it http://www.boagworld.com/archives/2006/09/podcast_51_better_google_listings.html
    Has some tips that are fairly easy to implement (and that are not bad) and isn’t too technical…

  8. Hugo Says:

    Everyone should get a google “sitemaps” [www.google.com/sitemaps] account setup. It lists all the terms you’re ranked for and the average position (you can even filter it down to smaller regions [eg .com.au]). It does a host of other SEO things too and is free.

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